In the coming months, the Seventh-day Adventist Church will unite in OneVoice27, a global missionary initiative commemorating 2,000 years sincethe baptism of Jesus and the beginning of His ministry, with a special emphasis in September 2027. We will use every available media platform to encourage Bible study while proclaiming Christ’s second coming. This movement is driven by a broader vision. It is connected to the mission God has entrusted to His church and to the way we must live out mission in our time in line with the prophetic identity we have received from Scripture.

OneVoice27 is organized around three complementary emphases. The first is the project. Through OneVoice27 Adventist media, publishing ministries, local churches, schools, health institutions, and members will work together to present the biblical message of Christ to an even greater number of people. The focus is not on technology. The focus is on using every available opportunity to bring people closer to the Word of God.


The second emphasis is preparation. Before communicating, the church must seek God’s direction. In other words, preparation for OneVoice27 does not begin in front of a screen or camera. It begins on bended knees and with a life that is shaped by truth.

The third emphasis is purpose. Each activity within this worldwide effort must lead people to Scripture and to a deeper relationship with Jesus. Communication is important, but it is not the destination. It is the bridge. The objective remains the same one that inspired the church from the beginning: to lead men and women to a personal encounter with Christ.

From its beginning the Adventist movement understood that it had the responsibility of proclaiming the prophetic messages of Revelation 14. When Jesus declared that the gospel of the kingdom would be preached throughout the world before the end, He was not merely describing a future event. He was also indicating the role His people would play in that process (Matt. 24:14). For this reason, missionary initiatives cannot be regarded as optional activities in the life of the church. They are part of the reason for its existence.

This conviction is the driving force behind OneVoice27.

Our church was not called to watch the events of history as a mere spectator. It was called to proclaim hope. When Christ sent His disciples, He promised: “But you shall receive power when the Holy Spirit has come upon you; and you shall be witnesses to Me” (Acts 1:8). This promise remains essential to the mission. The Holy Spirit was not given only to strengthen the individual experience of the Christian. His ministry is directly connected to witness.

When we consider this setting, OneVoice27 should not be understood merely as a communication effort. It represents a call for the church to participate more intentionally in the task God has entrusted to it. Today many of these opportunities are found in online and printed media. If we want to reach them where they are, we must be present in those spaces with wisdom and urgency, remaining faithful to the Bible and guided by a clear sense of mission.

There is another reason behind OneVoice27: the unity of the church. When a church unites to proclaim the message of Christ’s return, greater collaboration will naturally follow, strengthening the Adventist family as a united eschatological movement. This unity does not mean cultural uniformity or the mechanical repetition of methods. It grows from a shared conviction about who we are and the message we have received.

More than an initiative marked on the calendar, what is at stake is an urgent opportunity for the church to renew its understanding of the evangelistic calling it has received and to participate with even greater courage. God continues to lead His people. Heaven continues to open doors so that the message of Christ can reach people everywhere. OneVoice27 is an invitation for us to walk together. Can God, the church, and the mission count on you?

Adapted article published in Adventist Review by Elder Erton Köhler, President of the General Conference of Seventh-day Adventists